PureVue Sustainable Pressure-Sensitive Labels
Ideal solution for PET container recycling
The Kennedy Group, a leading provider of labeling, packaging, and identification solutions, is complementing its industry-leading family of pressure-sensitive labels with a new line of PureVue™ recyclable labels. Designed for PET (polyethylene terephthalate) bottles and packaging, these labels conform to the Association of Postconsumer Plastic Recyclers’ APR Design™ Guide for Plastic Recyclability.
As part of the APR’s Champion’s for Change Program, The Kennedy Group developed packaging innovations resulting in a comprehensive recycling solution. The Kennedy Group’s clear and white PureVue™ labels combine Kennedy's converting, ink and coating expertise with Avery Dennison's CleanFlake™ technology. The result is a product that addresses the film, adhesive, and ink requirements for food-grade recycling. Kennedy PureVue™ labels are one of the only labels on the market to meet APR protocols for all three elements of the label.
The new labels offer a point of differentiation for packaging designers, brand owners, and consumers. These labels deliver great shelf presence for the brand, and let consumers know that the brand is promoting recycling and sustainability – protecting our environment. Consumers feel they’re part of the sustainability process by purchasing products with environmentally friendly packaging. They’re helping to reduce waste in landfills and protecting our natural resources.
To be part of the recycling stream for reuse in food-grade packaging applications, labels must be successfully removed from the PET reclamation process. These new PureVue™ Kennedy Group pressure-sensitive labels are ideal for improving recycling efficiencies and the overall quality of postconsumer plastics. And, they have the same clarity and appeal of traditional pressure-sensitive labels.