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PureVue Sustainable Pressure-Sensitive Labels

Ideal solution for PET container recycling

 

The Kennedy Group, a leading provider of labeling, packaging, and identification
solutions, is complementing its industry-leading family of pressure-sensitive
labels with a new line of PureVue™ recyclable labels. Designed for PET
(polyethylene terephthalate) bottles and packaging, these labels conform to
the Association of Postconsumer Plastic Recyclers’ APR Design™ Guide for
Plastic Recyclability.
As part of the APR’s Champion’s for Change Program, The Kennedy Group
developed packaging innovations resulting in a comprehensive recycling
solution. The Kennedy Group’s clear and white PureVue™ labels address film,
adhesive, and ink requirements for food-grade recycling. Kennedy PureVue™
labels are one of the only labels on the market to meet APR protocols for all
three elements of the label.
The new labels offer a point of differentiation for packaging designers, brand
owners, and consumers. These labels deliver great shelf presence for the
brand, and let consumers know that the brand is promoting recycling and
sustainability – protecting our environment. Consumers feel they’re part of the
sustainability process by purchasing products with environmentally friendly
packaging. They’re helping to reduce waste in landfills and protecting our
natural resources.
The Kennedy Group’s
PureVue™ Labels
address film, adhesive, and
ink requirements for foodgrade
recycling.
FILM
INK
WASHABLE
ADHESIVE
To be part of the recycling stream for reuse in
food-grade packaging applications, labels must
be successfully removed from the PET reclamation
process. These new PureVue™ Kennedy Group
pressure-sensitive labels are ideal for improving
recycling efficiencies and the overall quality of postconsumer
plastics. And, they have the same clarity
and appeal of traditional pressure-sensitive labels.
Everybody wins.

The Kennedy Group, a leading provider of labeling, packaging, and identification solutions, is complementing its industry-leading family of pressure-sensitive labels with a new line of PureVue™ recyclable labels. Designed for PET (polyethylene terephthalate) bottles and packaging, these labels conform to the Association of Postconsumer Plastic Recyclers’ APR Design™ Guide for Plastic Recyclability.

As part of the APR’s Champion’s for Change Program, The Kennedy Group developed packaging innovations resulting in a comprehensive recycling solution. The Kennedy Group’s clear and white PureVue™ labels combine Kennedy's converting, ink and coating expertise with Avery Dennison's CleanFlake technology. The result is a product that addresses the film, adhesive, and ink requirements for food-grade recycling. Kennedy PureVue™ labels are one of the only labels on the market to meet APR protocols for all three elements of the label.

The new labels offer a point of differentiation for packaging designers, brand owners, and consumers. These labels deliver great shelf presence for the brand, and let consumers know that the brand is promoting recycling and sustainability – protecting our environment. Consumers feel they’re part of the sustainability process by purchasing products with environmentally friendly packaging. They’re helping to reduce waste in landfills and protecting our natural resources.

To be part of the recycling stream for reuse in food-grade packaging applications, labels must be successfully removed from the PET reclamation process. These new PureVue™ Kennedy Group pressure-sensitive labels are ideal for improving recycling efficiencies and the overall quality of postconsumer plastics. And, they have the same clarity and appeal of traditional pressure-sensitive labels.

Everybody wins.

 

The Kennedy Group
38601 Kennedy Parkway
Willoughby, Ohio 44094
ph: 440-951-7660 | fx: 440-951-3253