Clear Wrap Roll-Fed Film Labeling

from The Kennedy Group Creates Spectacular Visual Impact at a Lower Cost Than Clear Pressure Sensitive

Cleveland, OH – January 2006 – The Kennedy Group a leader in roll fed films, introduces ClearWrap™ roll-fed film featuring rotary screen printing provides a bright and bold, three-dimensional effect that adds impact to product packaging. The Kennedy Group’s ClearWrap product delivers the same high quality graphics as a clear pressure sensitive label with a cost savings up to 20 percent!

Currently, markets such as Health & Beauty and New Age Beverage have been using a clear, pressure sensitive film label with screen printing to achieve high quality graphics and shelf appeal. The Kennedy Group, with their state-of-the-art technology, is paving the way for unsupported film to be considered beyond bottled water. The availability of ClearWrap allows brand and packaging managers to provide a clear “no label look” you can see and feel, while lowering total packaging cost, and increasing sales.

 

Combining UV Flexo with screen printing technologies, ClearWrap reflects light and shimmers giving graphics depth. Another unique advantage to ClearWrap is that a laminate is not needed to protect the graphics because of the unique ink technologies used by The Kennedy Group. Therefore, we can achieve better clarity since it is only a single layer with no adhesive. In addition, ClearWrap increase the advertising real estate by using the entire container to create 360 degree graphics.

“Capitalizing on our technology, we are able to achieve a better quality product with truer graphics that project a premium image,” said Patrick Kennedy, The Kennedy Group Vice President/Marketing & Sales. “The significant cost savings and operational efficiencies with ClearWrap roll-fed film is an ideal alternative to clear pressure sensitive.”

 

Unlike clear pressure sensitive labels, ClearWrap is linerless which reduces the number of roll changes and the amount of waste. Therefore, the linerless material provides operational efficiencies and less down time.

Clear Wrap with screen print is ideal for highlighting key graphic elements (i.e. company name and logo) to project an image of quality and performance onto the product to increase brand awareness and sales. Marketing promotions can be incorporated onto the back of the label to reinforce your brand as well as tap into additional revenue streams.

ClearWrap labeling is available in a range of thicknesses to meet your specific requirements. Labeling can be applied to glass bottles or jars, and plastic containers. The labels can be dispensed at high speeds utilizing current automatic dispensing systems.

Applications of ClearWrap roll-fed labeling include products in such consumer markets as food, beverage, and health and beauty.

Headquartered in Willoughby, Ohio, The Kennedy Group is a leading developer and manufacturer of labeling, packaging, promotional labels and identification systems for a variety of industries, including industrial, automotive, material handling, food processing, household chemical, consumer products, biomedical, electronics, chemical, and auto aftermarket. In business for over 30 years, the company offers custom specification development capabilities and many innovative products and services.

For more information on shrink film and various other labeling products from The Kennedy Group, please contact: The Kennedy Group, 38601 Kennedy Parkway, Willoughby, OH 44094. Phone (440) 951-7660. Fax: (440) 951-3253. Website: www.kennedygrp.com. E-mail: kennedygroup1@kennedygrp.com

The Kennedy Group
38601 Kennedy Parkway
Willoughby, Ohio 44094
ph: 440-951-7660 | fx: 440-951-3253