WHAT IS IT?
The exclusive in-home and in-store consumer advertising program can help consumer goods companies to communicate their message to current and potential clients on both the front page of newspapers nationwide, as well as on your in-store packaging.
WHAT ARE THE BENEFITS OF THE PROGRAM?
On Pack Promotion + Front Page Advertising = Higher Redemption Rates and Sales
• This exclusive program and its products, provide companies with an effective marketing tool which will:
• Increase Redemptions Rates and Sales
• Reach consumers in-home and in-store
• Increase reach and exposure in multiple markets
• Ability to target certain markets
• Enhance advertising campaign and increase results
• Cross market new or existing products
• Easily grab consumer’s attention
• Stand out among competition
HOW DOES IT WORK?
The Kennedy Group will work with you to help manage and coordinate your on-pack promotion while simultaneously launching the same promotion on the Front Page of more than 350 newspapers with a daily circulation of more than 26 million.
We start by doing the following:
• Choose your message or promotion
• Choose from our wide variety of promotional products to provide on your product packaging and on the front page of the newspaper
• Choose your markets to target
• Choose your launch date
In addition, for easy implementation of in or on-pack promotions, The Kennedy Group offers low cost equipment rentals and leasing programs to fit your needs.
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