Front Page Advertising for Newspapers
The Kennedy Group’s core objective is to become a strategic sales partner to newspapers who want to launch, improve and maximize their Front Page Advertising program. Our goal is to increase a newspaper’s revenue. The Kennedy Group has led the way in Front Page Advertising, evolving from one of the first product developers to the all-encompassing leader in the industry, launching successful and profitable programs for more newspapers than any one else in the market. What makes us different is our RevDriver™ program,
a strategic solutions-oriented approach which is exclusive to The Kennedy Group, consisting of:
- Best practices and tools to acquire new customers and up-sell traditional and non-traditional advertisers.
- Evaluate new or existing programs and provide feedback with comparative market analysis.
- The Blitz, a unique option, is a systematic preplanning process to capture high margin opportunities.
- Online library of samples is available 24/7 and allows you to search from over 100 categories that have run ads in multiple markets
Reach over 35 million consumers on the front pages of more than 450 publications
WHY THE KENNEDY GROUP?