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Front Page Advertising for Newspapers

The Kennedy Group’s core objective is to become a strategic sales partner to newspapers who want to launch, improve and maximize their Front Page Advertising program.  Our goal is to increase a newspaper’s revenue.  The Kennedy Group has led the way in Front Page Advertising, evolving from one of the first product developers to the all-encompassing leader in the industry,  launching successful and profitable programs for more newspapers than any one else in the market.  What makes us different is our RevDriver™ program,
a strategic solutions-oriented approach which is exclusive to The Kennedy Group, consisting of:

• Best practices and tools to acquire new customers and up-sell traditional and non-traditional advertisers.
• Evaluate new or existing programs and provide feedback with comparative market analysis.
• The Blitz, a unique option, is a systematic preplanning process to capture high margin opportunities.
• Online library of samples is available 24/7 and allows you to search from over 100 categories that have run ads in multiple markets

OPPORTUNITY:
Reach over 35 million consumers on the front pages of more than 450 publications

WHY THE KENNEDY GROUP?