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KENNEDY GROUP OFFERS UNIQUE "IN-HOME, IN-STORE" PROGRAM THAT INCREASES REACH AND EXPOSURE WITH IN-HOME AND IN-STORE PROMOTIONS

Cleveland, OH –February 2008 –The Kennedy Group, theleader of front-page advertising solutions has announced a new and unique program called “In-Home, In- Store.” The program is targeted to companies looking for a better method to advertise, promote and reach current and potential customers. Consumers can be reached in a unique fashion by using The Kennedy Group’s rapidly growing National Front-Page Advertising program for newspapers, and direct mail in combination with in-pack and on-pack promotional products.

The National Program reaches consumers’ with in-home advertising, allowing advertisers to place a colorful, removable advertisement on the front page of newspapers. The program provides advertisers with the access and distribution to over 350 newspapers, 70% of which are in the top 100 markets. Currently, total daily circulation is 25 million and increasing daily. Through The Kennedy Group’s established relationships, all of an advertisers’ front-page advertising needs can be effectively coordinated and managed. Due to its prominent placement, front-page advertising provides high visibility and exposure that increases response rates and sales. Exclusive front-page advertising products include Tab-On®, Tab-On® Plus, Versa Card™, Versa Coupon™, Tab-On® Scratch & Play, Track & Play™ Tab, Power Ad™ Booklets and padded Post-it® Notes.

In addition to front page advertising on newspapers, advertisers can increase their market coverage with The Kennedy Group’s, Tab-On® Direct, Versa Card and Versa Coupon which are USPS (United States Postal Service) approved for placement on direct mail and periodicals. Tab-On Direct easily grabs customers’ attention, and in an initial test conducted by an outside vendor for the USPS, repostionable notes, like Tab-On Direct have shown to increase response rates by nearly 40%.

Advertisers can compliment their front page advertising with The Kennedy Group’s array of promotional coupons and booklets for in-pack and on-pack promotions. Consumers can be reached with in-store promotions, such as The Kennedy Groups re-sealable Tri-Max™ Booklet which peels back and unfolds to provide multiple layers that can also convey expanded coupon and advertising opportunities.

For quick implementation, The Kennedy Group also offers a turnkey rental program for high-speed, in-line equipment to automatically apply in-pack and on-pack promotional products. The automatic equipment rental program is available to match program need and volumes, and includes assistance with installation and training.

“By combining the services and innovative product offerings from two of our business units, the Promotional Response Products and Label and Packaging, we are able to provide advertisers with an all-encompassing marketing approach,” said Patrick Kennedy, The Kennedy Group Vice President/Marketing & Sales. “Our in-home facet of the program, which includes our National Front Page Advertising capabilities and our in-store on-pack and in-pack promotions are an effective way for advertisers to successfully cross-market and reach target consumers.”

Headquartered in Willoughby, Ohio, The Kennedy Group is a leading developer and manufacturer of labeling, packaging, promotional labels and identification systems for a variety of industries, including industrial, automotive, material handling, food processing, household chemical, consumer products, biomedical, electronics,

chemical and auto aftermarket. In business for over 30 years, the company offers custom specification development capabilities and many innovative products and services.

For further information regarding The Kennedy Group’s innovative promotional response and label and packaging products, as well as the National Front-Page Advertising Program contact Mary Roddy, Market Manager, at (440) 951-7660 or e-mail mroddy@kennedygrp.com.

The Kennedy Group
38601 Kennedy Parkway
Willoughby, Ohio 44094
ph: 440-951-7660 | fx: 440-951-3253