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  • FOR THREE CONSECUTIVE YEARS, NASCAR SCENE SUCCESSFULLY UTILIZES THE KENNEDY GROUP’S VERSA CARD™, THE FASTEST GROWING ADVERTISING TOOL AVAILABLE

FOR THREE CONSECUTIVE YEARS, NASCAR SCENE SUCCESSFULLY UTILIZES THE KENNEDY GROUP’S VERSA CARD™, THE FASTEST GROWING ADVERTISING TOOL AVAILABLE

Cleveland, OH –April 2006– NASCAR Scene magazineknows first-handjusthow effectiveThe Kennedy Group’s Versa Cards™ are. As the only nationally redeemable front-page advertising option currently available in the marketplace, for the third consecutive year, one of NASCAR Scene’s national clients advertised on the front page of the publication utilizing Versa Cards from The Kennedy Group.

This pioneering tool provides advertiser’s with a way to attract and interact with consumers. Approximately the size of a credit card, colorful Versa Cards adhere to the front page of a newspaper and other publications gaining immediate attention and requiring the reader to take action. In this particular case, the national advertiser recognized that Versa Cards were an innovative way to increase brand awareness. Rather than being used for a promotional offer or direct advertising, the attractive four color process Versa Cards contained the NASCAR racing schedule for the upcoming year and pertinent company information and logos.

Because of the Versa Card’s sleek look and easy handling, due to its compact and sturdy construction, consumers can hold onto the product, stick it in their wallet and use it as a point reference, thus reinforcing the advertiser’s brand. Furthermore, since no adhesive residue remains on the card when peeled away from the publication, both the front and back of the card can contain copy, virtually doubling advertising space. The unique two-sided ad is ideal for temporary membership cards, rewards programs, coupons, mini-calendars or schedules. The no-adhesive feature also lends itself to instant redemption by consumers for national advertisers looking to increase redemption rates and sales. Furthermore, advertisers will appreciate Versa Card’s consecutive numbering and bar-coding system that makes for easy tracking and redeemability.

“The positive response our client received using the Versa Card far surpassed our expectations,” said Criss John, National Sales Manager, NASCAR Scene. “The fact that the company has utilized The Kennedy Group Versa Card for three consecutive years, speaks volumes regarding its overall reach and effectiveness.”

“Versa Cards are an ingenious way to enhance any advertising plan,” said Patrick Kennedy, The Kennedy Group Vice President/Marketing & Sales. “We work with many magazines and newspapers that have discovered Versa Cards provide a unique format for full impact and lasting advertising. In doing so, they have promoted Versa Cards to their regular clients as the newest, most effective form of advertising available.”

Since Versa Cards are USPS approved for direct mail, they can also be used by advertisers in combination or separately on direct mail campaigns, TMC Products, and front-page of newspapers across the U.S. to create additional options for front-page advertising.

The benefits of the Versa Card, and similar Kennedy Group products, are not limited to the advertiser. The Kennedy Group provides National advertisers with the access and distribution of its Versa Cards and other Promotional Response Products through their National Front-Page Advertising Program. Automatically applied at high speeds, Versa Cards are available on several newspapers nationwide, thus increasing advertisers’ exposure in multiple markets.

The Kennedy Group’s expert graphic and design capabilities also ensure consistent and unparalleled quality with every product. And, as the popularity of this form of advertising grows, in order to meet expanding needs, The Kennedy Group continues to provide its customers with a wide-array of exclusive Kennedy Group front-page products. In addition to Versa Cards, other available products include Tab-On® Ads, Tab-On® Plus Ads, Tab-On® Direct, Tab-On® Scratch & Play Ads, Track & Play™ Tab, Versa Coupons™ and Power Ad™ Booklets.

For more information on front-page advertising solutions from The Kennedy Group, call (440) 951-7660 or visit www.kennedygrp.com.

The Kennedy Group’s Promotional Response Products Division is a leader in front-page advertising solutions, offering the most powerful mix of options in the marketplace. Headquartered in Willoughby, Ohio, The Kennedy Group is a developer and manufacturer of labeling, packaging, promotional labels, and identification systems for a variety of industries, including industrial, automotive, material handling, food processing, household chemical, consumer products, biomedical, electronics, chemical, and auto aftermarket. In business for 30 years, the company offers custom specification development capabilities and many innovative products and services.

The Kennedy Group
38601 Kennedy Parkway
Willoughby, Ohio 44094
ph: 440-951-7660 | fx: 440-951-3253