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KENNEDY GROUP OFFERS NEWSPAPER FRONT PAGE STICKY-NOTE AD PROGRAM THAT COORDINATES 450 NEWSPAPERS INTO A SINGLE AD PURCHASE

Willoughby, Ohio — (April 27, 2009) — The Kennedy Group, the leading provider of front page advertising solutions, offers a uniform, tailored and turnkey approach to delivering any kind of message through a network of newspapers — but generating only one cost-per-thousand (CPM) invoice to the customer. Comprising the company’s exclusive National Program and managed by TKG Media Network, the sticky-note marketing tools Tab-On®,VersaCards®,Power Ad® Magnets, and Power Ad® Booklets provide local, regional or even national reach to business messages redefining the expression “front-page coverage.” Using The Kennedy Group’s National Program, an advertiser is capable of delivering its message through more than 450 U.S. newspapers representing a daily circulation of 35 million.

“Portable, exclusive, traceable and impossible to Tivo, the sticky-note strategy is loved by advertisers as well as readers,” said Mary Roddy-Stretar, Market Manager for the Promotional Response Products Division of The Kennedy Group. “Still, coordinating a sticky-note campaign with multiple newspapers and struggling to get one CPM cost were nightmarish. We at The Kennedy Group decided to devise a better, more streamlined way to hit the front page with our customers’ messages. Our approach tailors the message’s reach to the advertiser’s goals. We give the advertiser one product that works with every targeted newspaper and one cost with no buried fees. And, most important to the advertiser, we create the advantage of a consistent look to the ad message. It’s the same in Dubuque as it is in Detroit.”

TKG Media Network, which has launched 80 percent of all front-page marketing programs in the United States, is structured so that an advertiser has the option to work with The Kennedy Group directly or with the The Kennedy Group in cooperation with an aggregator.

“We procure space, provide product and ship to the newspapers — leaving the advertiser with one invoice and no loose ends in terms of delivering the same message to all segments of the targeted audience,” Roddy-Stretar explained. “Whether the advertiser is using coupons, special promotions or test-marketing incentives, it can be confident about the exposure and the superior return rates provided by the National Program.”

The multimarket front-page sticky-note campaign has literally changed page one of newspapers and the thinking of advertisers in the past half-decade, with independent newspapers and large chains moving from reluctant to receptive about this vehicle for delivering cost-effective advertising under the very nose of the consumer. The Kennedy Group has taken the idea to the next level of advertiser impact.

“Our one-cost, turnkey approach is naturally appealing to any advertiser,” said Roddy-Stretar. “But our biggest advantage is knowing the newspaper market and creating advantage through it for the advertiser. Then add to that uniformity and market-channel agility. Without question, the National Program stands out as being an ideal advertising strategy, particularly for retailers and middle-market companies, from financial institutions to regional retail operations.”

The National Program is consciously built around a range of options for the advertiser. Tab-On ads are ideal for use as coupons, special promotions, test marketing tools and incentives to drive Web traffic. The nationally redeemable Versa Cards are two-sided ad products that peel off completely and leave only a clear backing on the printed material. Power Ad Magnets are aptly named for their ability to make the message stick with their audience. And Power Ad Booklets offer high-quality, full-color graphic options for rebates, recipes, mail-in offers, instant coupons and more.

Equally appealing to the advertiser, Roddy-Stretar pointed out, “is that the advertising products themselves, including the adhesives, are produced in The Kennedy Group’s own facility. And our newspaper partners have been well-researched by TKG Media Net and utilized in the past. Everything is designed for single-source accountability.”

To learn more about the National Program, visit http://www.kennedygroup.com/content/National-Program-c83.aspx?back=ZCQy or contact The Kennedy Group at www.kennedygroup.com or (440) 951-7660.

The Kennedy Group
38601 Kennedy Parkway
Willoughby, Ohio 44094
ph: 440-951-7660 | fx: 440-951-3253