Take Your Craft Beer Labeling to the Next Level with a Proven Partner
The need for distinctive, high-quality craft beer can labels has only grown during the last two years, as growth in the number of craft brewers across the country has continued despite the challenges posed by the pandemic and the resulting supply chain issues. The most recent market research conducted by the Brewers Association indicated there have never been more craft breweries in operation in the U.S.
According to data gathered at the end of 2020, the number of operating craft breweries reached an all-time high of 8,764 — including 1,854 microbreweries, 3,219 brewpubs, 3,471 taproom breweries, and 220 regional craft breweries. Despite the onset of the COVID pandemic in 2020, there were 716 new brewery openings over the 12-month period. The growth is not a recent phenomenon either. Over the past eight years, the U.S. craft beer industry has posted double-digit growth and now represents more than 12% of the total beer market in terms of volume.
Due to this increasing competition, it’s essential for beer brands to be able to differentiate themselves on store shelves. Colorful, customized craft beer can labels are valuable in capturing customers’ attention and cutting through the wealth of options available. One recent study found that packaging like cans and bottles, alongside price and taste, is one of the three main reasons that consumers decide to purchase a specific type of beer over other options. In stores, can labels can highlight elements like pricing and taste while also reflecting your brand’s message and catching the attention of passersby.
Well-thought craft beer can labels can help promote your branding and improve sales. However, with continued growth — and the supply chain demands of the last year — many craft breweries are running into problems securing enough labels and other packaging supplies to serve their production needs.
If your packaging needs aren’t being met by a current supplier, you need a partner who can deliver the volume you need while retaining the customization that typically accompanies craft beer packaging.
The Kennedy Group Difference: Get a full look at our complete line of craft brewery products, from can design to keg rings.
Tap Into Better Support for Your Craft Beer Can Labels
The Kennedy Group knows the craft beer market inside and out. We understand what matters to brewers, and recognize the passion and dedication that goes into producing a product you love. We bring the same approach to our work across many industries in providing labeling, material handling, RFID, and promotional response solutions to clients.
But our connection to the craft market goes deeper. We own a brewery, too — Sibling Revelry Brewing in Westlake, Ohio — which gives us clarity in understanding the specific difficulties many breweries face. Whether it’s designing creative labels that stay within budget, ramping up production for a seasonal run, or simply expanding your reach and acquiring more labels and packaging quickly, we have the technical capabilities, production facilities, and experience to deliver craft beer can labels that will move the needle for you and your brewery.
If you can envision it, we can bring it to life. The Kennedy Group’s capabilities allow craft beer brands multiple options for eye-catching designs to execute their messaging and to stand out on store shelves. Our expert team understands how to leverage all the options, from different materials to print techniques, to make your vision a reality.
Our craft beer can labels come with a simple, competitive pricing structure to allow you to plan more efficiently. Our digital printing capabilities mean we can deliver and fulfill emergency or rush orders at a level unmatched in the marketplace. We can implement labels featuring clear, white, or metalized films, leading to unique options to capture your brewery’s spirit.
While individual labels can offer up a blank canvas for communicating what you need about your beer and your brand, why stop there? With our BevCom labels you can add more room for special offers, further brand messaging, and direct response capabilities in driving additional traffic toward a destination of your choice.
BevCom labels are specially shaped communication pieces, used with can rings, that can be placed on six-packs for instance. With BevCom labels you can add additional messaging to the most common way customers purchase craft beer in a retail environment. You can use BevCom labels to add further graphical, or eye-catching elements to the total packaging, provide more room for advertising, promote other products, direct customers to a website, share more brand messaging, and more.
Keg Ring Labels
What BevCom labels are to six-packs, Keg Rings are to the largest containers of your product. In a crowded marketplace, you need to take advantage of every opportunity to stand out and keg ring labels provide the prime real estate needed to promote valuable brand information as well as cross-sell and promote additional products.
These labels are non-adhesive, feature variable printing, and come in material resistant to cold and humid temperatures. With our specially designed keg ring labels you can display:
- Your custom logo and message
- Required government warning information
- Production date specifics
- Name of the craft beverage
- The volume of the keg, and the owner
Experience and Capabilities
With nearly 50 years of experience in manufacturing high-quality custom labels, The Kennedy Group is equipped to handle your craft beer can labels — no matter the run size or the customization specifics.
If your brewery has experienced growth and increased demand but is having difficulties in finding a supplier who can keep up, our portfolio of clients includes some who have labeling needs numbering into the millions and even billions of labels. No matter how much your brewery grows, we’ll be able to accommodate your needs.
The Kennedy Group Difference: Take a close look at some of our work with beer can labels, BevCom labels, and keg ring labels here.
Work with a Craft Beer Can Labels Expert
The Kennedy Group is an innovative, quality-driven, family-owned business that has provided solutions for companies in a wide range of industries for nearly 50 years. When you want vibrant, cost-effective, and available craft beer labeling and packaging solutions, we have the experience and expertise to provide the solutions you need to reach your goals.